The validity of a search engine ranking comes from this simple fact: 75 percent of people searching online through Google and other search engine sites will stick to the first page of results and never even touch the second or consecutive pages. That leaves 25 percent of the online population who will even consider clicking on the 2 button, which even at 25 percent is a lot of people since about 92 percent of U.S. adults who spend time online will use a search site at least once daily. Even more considerable is the statistic that more than 100 billion searches are made monthly throughout the globe.
Search engine rankings, then, are extremely vital for any business to thrive online. Because of this fact, companies have turned in droves to online marketing, and more specifically search engine optimization, a term more commonly known as SEO. Through this tool, companies can all but solidify their positioning on at least the first page and at most the very first response to predetermined keywords. Through having more indexed pages, they have a far greater capacity for getting noticed on these search sites. Research estimates that companies who for instance blog end up having about 434 percent more indexed pages, which keeps them more relevant and more within the sights of these search sites.
SEO providers have the enviable task of optimizing these companies’ web pages and more specifically their individual search engine ranking through SEO, which is pretty basic in its overall explanation but very complicated in its initiation. Because SEO is very complicated and because SEO is always changing in its needs based on search engines’ algorithms and requirements, only certified providers with tremendous experience and the ability to enhance any company’s search engine ranking must handle it. The task is a considerable one to take on for any one company with another focus, leaving the experts to handle its search engine ranking position.
Through SEO, companies too can ensure anyone using a smartphone will have the same kind of access. Through similar marketing solutions that improve the optimization of sites through mobile devices, companies using SEO can blanket their coverage and ensure anyone looking for what they offer will find them. Mobile Internet usage is anticipated to explode by 2014 and take over online usage through desktop applications. Top SEO providers are preparing for this change and this chance to increase each client’s search engine ranking.