Category: Online marketing

Matt Cutts Speaks About Upcoming 2016 Google Penguin

Posted on by SEO Reseller USA

Recently, Search Engine Round table released an overview of the recent Matt Cutts interview with TWIG on YouTube.  It is a very long video, but we watched the entire thing. Why? Because SEO Resellers around the world are wondering what the latest Penguin update will mean. Their has not been an update since 2014 – and that was fairly soft for SEOs. In 2013, there was a massive update that had broad impact for search engine optimization as Google made major changes in the ranking algo. So people naturally want to know what is coming early in 2016.

Well, to save you 2 hours of video time, we will summarize. Matt Cutts has been on vacation and doesn’t say much of anything in this video. He gives the Google party line (again) and shows off his new beard. About the only interesting part was when they asked Matt if people come to his house – a question he declined to answer. And we understand. I’m sure there are many people in the SEO community who are not happy with Matt Cutts – the lead member of the Web Spam team for many years at Google.

So we will continue to wait for Google to release Penguin to know the full impact of the update. They have stated that they want to roll many of the Penguin anti-spam mechanisms into the core algo – which makes sense. Will this mean a big dip for people, or just a harder time for small businesses to rank moving forward? We don’t really know at this point.

Thinking About Investing in SEO? Here are a Few Facts You Need to Know

Posted on by SEO Reseller USA

Seo marketing

It can be incredibly hard to get people to notice your website these days. Long gone are the days when all of the information that was contained on the internet could be neatly encapsulated into a book for easier access. Most websites could not even manage that these days, and that is not even including some of the more gargantuan ones out there. There are days worth of content on most sites and there are too many sites to even count these days. One of the ways that you can make sure that your website does not just end up being a raindrop in the ocean of the internet is to keep up with all the latest SEO news while you look into investing in raising your search engine rankings.

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The importance of good Google rankings

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Seo reporting

If you want your business to be a hit on the world wide web, it is important for you to understand the importance of internet marketing, search engine optimization, and how they can relate to getting advantageous Google rankings. If SEO, search engine rankings, and online marketing are not your areas of expertise, then it will be necessary for you to reach out to an SEO marketing specialist who has a good understanding of how Google works. They can show you how to make changes to your page and your marketing plan so that your Google rankings start improving, and you get more traffic from your target demographic.

It has been a long time since Googles humble beginnings as a research project, when its founder used toy plastic bricks to create a storage compartment for the ten 4GB drives they were using to test the PageRank algorithm, named after Google co founder Larry Page. Nowadays, Google receives about two thirds of the internet search engine market share. Couple that with the fact that about two thirds of mobile internet users rely on their tablet or smart phone to find a business in their area to make a purchase, and you will see how important it is that your search engine optimization specialist be able to help you optimize your web site for mobile users while getting better Google rankings.

Talk to some web site promo specialists near you who understand how to use Seo tools to get people like you great Google rankings, and let them show you how, by investing in their SEO, online marketing, and social media promotion plans, you can use your better placement in Google rankings and your improved reputation on the world wide web to bring in the motivated customers who are looking for the products and services that you have to offer. Developing online marketing and investing in better Google rankings can help your business flourish and stand out against the competition, so reach out to SEO professionals today, and learn how they can work with you to take your company to the next level.

Why Google Rankings Are Important To Understand

Posted on by SEO Reseller USA

Google rankings

People, businesses and other entities market themselves online. The one thing each has in common is that Google rankings play a key role in driving marketing efforts. The search engine employs a number of algorithms to rank sites based on various factors; the reason is because there are so many websites advertising even more products and services. Internet marketing is in turn driven by the fact that there are over 100 billion searches conducted every month around the world. Where a site ranks on a list is important, because online marketing studies have found that 42 percent of search engine users click on the first result on the page. Online businesses, therefore, are concerned with where their page appears on a search results page. Nowadays, the concept of Google rankings dominates marketing departments in businesses in every industry.

Not too long ago, marketing was conducted via print ads in newspapers and magazines, television commercials, and billboards. The Internet and search engine optimization have come into play relatively recently and have advanced quickly. It was only in 1998 when the first Google “doodle” appeared. The drawing depicted the Burning Man festival and served to communicate that co founders Brian and Page were out of the office attending the event. Even the pioneers in the early days were allotted some time for fun! Nowadays, some businesses are not having fun because their search engine ranking changes when Google’s algorithms are modified to deter spammers. Sometimes this decreases Google rankings when a site doesn’t meet certain rules for keyword placement, for example.

Despite its broad range of influence in the modern world, the search engine company employs some old world methods. At Google’s company headquarters, the lawns are mowed by goats rented from a grazing company. This is good for saving money, but it also is better for the environment. A company looking for the best Google rankings probably does not think about this, but the organization does not want to inconvenience anyone. In fact, it offers guidelines to help legitimate businesses address how to make changes to their content, for example, after a change like the Penguin and Panda updates a few months ago. There are also numerous resources for SEO news, and tools for gauging the effectiveness of specific strategies such as link building. Knowing the best ways to increase Google rankings helps to keep a leg up on the competition and maintain a positive reputation for your business.

High Ranking SEO Blogs

Posted on by SEO Reseller USA

Google

Every single month, over 100 billion search queries are made in search engines around the world. Becoming a search result in search engines is the primary objective of most website owners, bloggers, and internet marketers. Creating high ranking SEO blogs is definitely a way to grab the attention of a large target audience. Internet marketing is heavily reliant on search engine optimization. Obtaining a high organic position in major search engines, like Google, can be achieved with high ranking SEO blogs.

The first tweet ever made by Google happened in February of 2009. The tweet was written in binary code, and the term was “I’m feeling lucky.” Today, social media has become an additional tool for website owners, bloggers, and internet marketers. Creating high ranking Seo blogs is achieved by outsourcing search engine optimization. It’s highly advised not to attempt web optimization alone because of all the competitors who hire marketing firms for SEO blogs. Independent contractors and companies that blog typically have more than 400 percent more indexed pages than those who don’t. SEO blogs are used to gain more leads.

One of the major reasons why obtaining a high position in search engines is a higher conversion rate. SEO blogs that obtain high organic positions in search engines like Google experience a 25 percent increase in conversion rates. Therefore, converting visitors into customers is best achieved with SEO blogs that are considered high ranking. PPC advertisements do not produce as high of a conversion rate as organic clicks produce.

Recent studies show an increase of mobile device users, which creates more opportunities for bloggers. In fact, mobile devices like smart phones and tablet PCs are often used to search for information. It’s important to make SEO blogs visible on a variety of platforms in order to take advantage of the exposure that mobile devices provide. Around 65 percent of mobile device users research local businesses and information about products and services before purchasing. SEO blogs are often used to gain the attention of these mobile device users for the sole purpose of making sales. Building high ranking SEO blogs is an excellent strategy for online marketing.