Matt Cutts Speaks About Upcoming 2016 Google Penguin

Recently, Search Engine Round table released an overview of the recent Matt Cutts interview with TWIG on YouTube.  It is a very long video, but we watched the entire thing. Why? Because SEO Resellers around the world are wondering what the latest Penguin update will mean. Their has not been an update since 2014 – and that was fairly soft for SEOs. In 2013, there was a massive update that had broad impact for search engine optimization as Google made major changes in the ranking algo. So people naturally want to know what is coming early in 2016.

Well, to save you 2 hours of video time, we will summarize. Matt Cutts has been on vacation and doesn’t say much of anything in this video. He gives the Google party line (again) and shows off his new beard. About the only interesting part was when they asked Matt if people come to his house – a question he declined to answer. And we understand. I’m sure there are many people in the SEO community who are not happy with Matt Cutts – the lead member of the Web Spam team for many years at Google.

So we will continue to wait for Google to release Penguin to know the full impact of the update. They have stated that they want to roll many of the Penguin anti-spam mechanisms into the core algo – which makes sense. Will this mean a big dip for people, or just a harder time for small businesses to rank moving forward? We don’t really know at this point.

If you Did Not Know it Already, Google Is the Coolest, Most Popular Kid at the Internet Lunch Table


I do not know if you have heard, but Google is awesome. For example, their first Google Doodle was in 1998, and depicted the Burning Man. It was there out of office message telling everyone that the two co founders were off to the Burning Man Festival in Nevada. And their first ever Tweet was on February 26th, 2009, and it was the binary code for “I’m feeling lucky”, one of the button options on their search engine.

Not only is Google cool, but they know all about being popular too. Google receives 65 percent to 70 percent of all of the internet search engine market share. That is out of the 92 percent of all online adults in the United States who perform at least one search per day, and the over 100 billion global searches conducted online each month. Google knows what is hot and what is not. And as the aut Continue reading “If you Did Not Know it Already, Google Is the Coolest, Most Popular Kid at the Internet Lunch Table”

The Importance Of Search Engine Rankings

Search engine rankings

If you are a business and you want to market online, then search engine rankings are very important. Google mows the lawns of its headquarters with goats that it rents from a company that offers grazing livestock. If there has ever been one company that has had a very forward thinking way of solving problems, it has been Google and all that it has done with Google rankings. These search engine rankings help to ensure that companies that are relevant are going to be seen by those who perform in an internet search, and with between 70 percent and 80 percent of internet search engine users now only looking toward organic results instead of sponsored ads and links, that means search engine rankings matter more than advertising on search engines.

To increase your search engine rankings you will have a few options, but none will be as powerful as SEO marketing, which can incorporate important information about your business into metadata, link networks, page information, and other sources so that search engines will point users toward your page. Although the effects are not immediate, and instead built over time, it is important that you get the ball rolling as soon as possible if you really want to see what SEO can do for your company. Google has between 65 percent and 70 percent of the market share of internet searches. That means that your search engine rankings through Google are going to be extremely important, and that the trends indicate that you will want to continue to focus on Google to get the best results with your internet marketing.

You can also use search engine rankings to reach some of the growing number of mobile device users that are online as well. Of these users, nearly half will look up product reviews and promotions with that device. If your rankings are properly managed and promoted, you can increase your online marketing potential and reach those customers when they are searching for a product or service that you have to offer. Google respects genuine content, and in fact, named its PageRank algorithm for Larry Page, who co founded the company. Results matter, potential matters, and relevancy is extremely important when it comes to your search engine rankings online. Work with the right SEO company and consultants, and you can get the most out of your ranking, and the sales that it can help to drive.

How Providers Improve a Company’s Search Engine Ranking

Seo marketing

The validity of a search engine ranking comes from this simple fact: 75 percent of people searching online through Google and other search engine sites will stick to the first page of results and never even touch the second or consecutive pages. That leaves 25 percent of the online population who will even consider clicking on the 2 button, which even at 25 percent is a lot of people since about 92 percent of U.S. adults who spend time online will use a search site at least once daily. Even more considerable is the statistic that more than 100 billion searches are made monthly throughout the globe.

Search engine rankings, then, are extremely vital for any business to thrive online. Because of this fact, companies have turned in droves to online marketing, and more specifically search engine optimization, a term more commonly known as SEO. Through this tool, companies can all but solidify their positioning on at least the first page and at most the very first response to predetermined keywords. Through having more indexed pages, they have a far greater capacity for getting noticed on these search sites. Research estimates that companies who for instance blog end up having about 434 percent more indexed pages, which keeps them more relevant and more within the sights of these search sites.

SEO providers have the enviable task of optimizing these companies’ web pages and more specifically their individual search engine ranking through SEO, which is pretty basic in its overall explanation but very complicated in its initiation. Because SEO is very complicated and because SEO is always changing in its needs based on search engines’ algorithms and requirements, only certified providers with tremendous experience and the ability to enhance any company’s search engine ranking must handle it. The task is a considerable one to take on for any one company with another focus, leaving the experts to handle its search engine ranking position.

Through SEO, companies too can ensure anyone using a smartphone will have the same kind of access. Through similar marketing solutions that improve the optimization of sites through mobile devices, companies using SEO can blanket their coverage and ensure anyone looking for what they offer will find them. Mobile Internet usage is anticipated to explode by 2014 and take over online usage through desktop applications. Top SEO providers are preparing for this change and this chance to increase each client’s search engine ranking.

Leave Your SEO Marketing To Professionals


Seo marketing has much more to do with search engine optimization and the resulting search engine rankings than it has to do with buying advertisement on Google. This is because a lot of those who use the search engines today don’t even bother to look at these paid advertisements whenever they’re searching for something online. At the same time, three quarters of those who use the search engines also don’t scroll past the first page of results, which makes your search engine ranking vital.

There are a lot of different things that you need to know in order to get your web site properly positioned within the search engines today. A lot of this is dependent upon a variety of SEO tools that need to be used. While you can learn a lot about SEO marketing from reading the Seo news that makes its way into the multitude of SEO blogs that are online today, it can be difficult to know just who to trust whenever you receive conflicting information. Therefore, the smart thing to do is to leave your SEO marketing work to the professionals.