Searching online for an answer to your question has never been easier. If you simply type in your question or phrase into a search engine like Google, you get hundreds of links that relate to your query. Do you ever wonder how search engines decide to put one website at the top of the list? This is accomplished by online marketing and a website’s desire to be number one search engine rankings. Simply put, the website that gets the most traffic is at the top of the list.
Because about 90 percent of Americans do at least one search on the internet per day, search engines work hard to produce the best results for users. The process of finding the most used websites is one that is now used readily by all search engines, but this was not always the case. Google had humble beginnings; they used LEGO bricks to house their hard drives while they were developing their page rank algorithm. Now about 70 percent of the search engine market share goes to Google. With users like you in mind, websites have done their best to market their products and companies to bring you as much information as you need.
Many businesses turn to search engine optimization (SEO) experts to help push their website into visibility. SEO marketing takes into account that the average internet user will not look past the first page of search engine results. They study what links people click on the most and essentially create more of links that lead back to the company. Since pay-per-click advertising for a company produces 25 percent less for a website than an organic link, SEO marketing works on integrating links that fit seamlessly into online content.
This process has proven successful for many companies and more than half of the B2B marketers credit SEO as the biggest influence on their lead generation. With the influence that ecommerce has on the internet world, solid marketing strategies will become even more important in the coming years. Keeping up with websites that use marketing strategies to help their companies will prove necessary for any business owner to survive. Using SEO marketing tools to push your company to the top of search engine rankings could be the difference between its success or failure.