A Look at the Importance of Internet Marketing


There are many interesting and informative facts that you may need to know when putting together an Internet marketing plan. First of all, why do you need such a plan? Most business owners today are turning to the Internet for additional sources of business. This is usually done through creating a website. However, just creating a website and putting it on the web will not create a successful online sales site. You will need to embrace search engine optimization as part of your total Internet marketing plan.

SEO efforts will help your website gain higher search engine rankings so that potential customers can find your site. One of the main search engines is Google, which has some interesting history. During the time when Google was just a research projects, the company founders used LEGO bricks to create a storage compartment for the 10 four gigabyte hard drives that were being used to test the PageRank algorithm. And those wonderful Google Doodles? Well, the first doodle goes back to 1998 and was a depiction of the Burning Man. This doodle was used as an out of office message to let employees know that cofounders Brin and Page would be attending the iconic desert festival.

While these facts may not really help your Internet marketing, the following ones will. For instance, 42 percent of all Internet search users will click on the top organic site, rather than paid links. Therefore, organic content is very important to Internet marketing efforts.

About 57 percent of all B2B marketers indicated that SEO has the largest influence on generation of leads. This is why Internet marketing efforts must include good SEO tools to reach the top of Google rankings.

And what about all those mobile devices out there? You do not want to ignore these users when forming your Internet marketing plan. Nearly half, or 48 percent, of these mobile device users say that they use that device to seek out product reviews and promotions. A strong Internet marketing program will include optimizing your website for use by these devices.

Internet marketing should include more than just SEO efforts. Contact a good online marketing company to ensure that your website efforts will be successful.

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