The Importance Of Search Engine Rankings

Search engine rankings

If you are a business and you want to market online, then search engine rankings are very important. Google mows the lawns of its headquarters with goats that it rents from a company that offers grazing livestock. If there has ever been one company that has had a very forward thinking way of solving problems, it has been Google and all that it has done with Google rankings. These search engine rankings help to ensure that companies that are relevant are going to be seen by those who perform in an internet search, and with between 70 percent and 80 percent of internet search engine users now only looking toward organic results instead of sponsored ads and links, that means search engine rankings matter more than advertising on search engines.

To increase your search engine rankings you will have a few options, but none will be as powerful as SEO marketing, which can incorporate important information about your business into metadata, link networks, page information, and other sources so that search engines will point users toward your page. Although the effects are not immediate, and instead built over time, it is important that you get the ball rolling as soon as possible if you really want to see what SEO can do for your company. Google has between 65 percent and 70 percent of the market share of internet searches. That means that your search engine rankings through Google are going to be extremely important, and that the trends indicate that you will want to continue to focus on Google to get the best results with your internet marketing.

You can also use search engine rankings to reach some of the growing number of mobile device users that are online as well. Of these users, nearly half will look up product reviews and promotions with that device. If your rankings are properly managed and promoted, you can increase your online marketing potential and reach those customers when they are searching for a product or service that you have to offer. Google respects genuine content, and in fact, named its PageRank algorithm for Larry Page, who co founded the company. Results matter, potential matters, and relevancy is extremely important when it comes to your search engine rankings online. Work with the right SEO company and consultants, and you can get the most out of your ranking, and the sales that it can help to drive.

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