Online marketing is the only way to get your website noticed in the cyber world. There millions of websites vying for users’ attention, and without property internet marketing techniques, there is no way to rise above your competitors. Search engine optimization has made this process easier for many companies. On any given search engine query, a results page will generate an average of a million results. If your website is not at the top of the research engine results page (SERP), your site will likely fall by the wayside because about 75 percent of users never look past the first page of a SERP to get what they are looking for. With more than 100 billion searches conducted every month on sites like Google, your search engine ranking matters.
You can outsource your marketing to SEO companies that do the work for you. They create organic links and provide you with quality content that readers would want to read. Organize links are clicked on more often than paid advertisements, so reaching out to consumers in this way will increase your Google rankings. Additionally, SEO leads have a 14.6 percent close rate, whereas outbound leads average about 12.9 percent less. SEO companies also help to increase your social media presence because they know that about half of the 88 percent of users who shopped online in 2012 will follow up on a social media outlet to seek out reviews about a product. If you have more “likes” or “follows” on media sites like Facebook or Twitter, you have a higher chance of attracting traffic to your website.
An SEO company will help your site gain visibility, but you can also do this on your own by following the latest SEO trends online. SEO news sites will tell you the newest tricks and tips about SEO strategies, and you do not have to pay for the service. Some sites even offer a free weekly SEO newsletter that keep you updated on new ways that Google tries to cut down on the success poor quality websites on their search engine. They will also advise you on how to best optimize your company’s site, and help you understand why a blog might be great way to increase traffic to your website. In fact, companies with blogs generate more leads because they have 434 percent more indexed pages. By researching current SEO news, you can stay on top of your competition, and save money doing it.