Online marketing is the only way to get your website noticed in the cyber world. There millions of websites vying for users’ attention, and without property internet marketing techniques, there is no way to rise above your competitors. Search engine optimization has made this process easier for many companies. On any given search engine query, a results page will generate an average of a million results. If your website is not at the top of the research engine results page (SERP), your site will likely fall by the wayside because about 75 percent of users never look past the first page of a SERP to get what they are looking for. With more than 100 billion searches conducted every month on sites
There’s never been a better time to be online. Whether you’re running business or browsing the web for fun, the Internet (and search engines in particular) has provided endless avenues to both discovery and the act of being discovered. Part of this has to do with the proliferation of social media and how we’re now more connected to each other, but an even bigger part relies on Google. In keeping with that, here are four facts you probably didn’t know about the king of all search engines.
Google began humbly in a California garage.
In the late 1990s, Google founders Sergey Brin and Larry Page were using Lego blocks to create storage compartments for the 10 4-gigabyte hard drives they needed for their operation. They kept all this gear in a friend’s garage, still perfecting the PageRank algorithm system t
Did you know that the first tweet from Google was in binary code? Google attracts many people with its fun and engaging content, and by doing so they have become the leader in search engine usage. SEO, or search engine optimization, is a marketing strategy that is important in determining how relevant a website is on search engines, such as Google. By employing different methods of SEO, such as Seo blogs or mobile SEO, a website can see a significant increase in the amount of traffic it receives. This is especiall
I do not know if you have heard, but Google is awesome. For example, their first Google Doodle was in 1998, and depicted the Burning Man. It was there out of office message telling everyone that the two co founders were off to the Burning Man Festival in Nevada. And their first ever Tweet was on February 26th, 2009, and it was the binary code for “I’m feeling lucky”, one of the button options on their search engine.
Not only is Google cool, but they know all about being popular too. Google receives 65 percent to 70 percent of all of the internet search engine market share. That is out of the 92 percent of all online adults in the United States who perform at least one search per day, and the over 100 billion global searches conducted online each month. Google knows what is hot and what is not. And as the aut
If you are a business and you want to market online, then search engine rankings are very important. Google mows the lawns of its headquarters with goats that it rents from a company that offers grazing livestock. If there has ever been one company that has had a very forward thinking way of solving problems, it has been Google and all that it has done with Google rankings. These search engine rankings help to ensure that companies that are relevant are going to be seen by those who perform in an internet search, and with between 70 percent and 80 percent of internet search engine users now only looking toward organic results instead of sponsored ads and links, that means search engine rankings matter more than advertising on search engines.
To increase your search engine rankings you will have a few options, but none will be as powerful as SEO marketing, which can incorporate important information about your business into metadata, link networks, page information, and other sources so that search engines will point users toward your page. Although the effects are not immediate, and instead built over time, it is important that you get the ball rolling as soon as possible if you really want to see what SEO can do for your company. Google has between 65 percent and 70 percent of the market share of internet searches. That means that your search engine rankings through Google are going to be extremely important, and that the trends indicate that you will want to continue to focus on Google to get the best results with your internet marketing.
You can also use search engine rankings to reach some of the growing number of mobile device users that are online as well. Of these users, nearly half will look up product reviews and promotions with that device. If your rankings are properly managed and promoted, you can increase your online marketing potential and reach those customers when they are searching for a product or service that you have to offer. Google respects genuine content, and in fact, named its PageRank algorithm for Larry Page, who co founded the company. Results matter, potential matters, and relevancy is extremely important when it comes to your search engine rankings online. Work with the right SEO company and consultants, and you can get the most out of your ranking, and the sales that it can help to drive.
Online marketing is becoming more and more important to running a successful business and a company’s search engine rankings are a crucial component of successful online marketing: 57 percent of B2B marketers say that search engine optimization has the largest influence on their lead generation. Consumers are increasingly buying products online and to find what they are looking for they are increasingly turning to search engines such as google, yahoo, bing, etc. The vast majority of adult internet users report performing a search at least once everyday. The higher a company’s website appears in search engine ranks, such as google rankings for example, the more likely a customer is to click on the link to their website. Customer’s typically go to the first result they see that meets their criteria and are unlikely to search through pages and pages of search results. Therefore, a higher ranking in search engine results leads to more traffic on the site and subsequently translates into more sales. It also crucial that the website have a high organic ranking, as opposed to a sponsored ranking. Between 70 percent and 80 percent of Internet search engine users say that they pay no attention to sponsored results and instead always choose organic results. Therefore, search engine optimization can increase a company’s ranking through a variety of Seo tools, such as improving web content and appearance and utilizing keyword research.
Overall the more online marketing activities and search engine optimization a company engages in and the greater their Internet presence, the more likely they are to attract consumers. Nearly 9 out of 10 US Internet users aged 14 and over report browsing or researching products online. Approximately 40 percent of this group will follow up on social media, requesting more information prior to making a purchase. Furthermore, more and more people are utilizing mobile devices while out shopping to connect to the internet and obtain information about products and companies. Studies how that by 2014, mobile Internet usage, such as smartphones and tablet, will overtake desktop computer Internet usage. 65 percent percent of mobile Internet users rely on their smartphone or tablet to find a local business in order to make a purchase. So the bottom line? The more online marketing the better. Companies should work to develop a presence on social networks and blogs, and also utilize search engine optimization.
The word search and the word Google often are synonymous. After all, the first tweet Google ever made on Feb. 26, 2009, was binary code that translated to mean I am feeling lucky. This company takes search to a completely different level in everything it does, whether its founders are tweeting or whether its IT specialists are dissecting code and formulating complex algorithms. People across the globe search through the company’s ranking engine, so it makes sense why people would follow its word and everything it stands for.
It also means companies across the world must adapt and change their search functionalities to comply more with Google to keep their search engine rankings high or to elevate them to more appropriate levels. As companies sticking with outbound leads like cold calling, which are less effective and still cost about 61 percent more than inbound leads like search engine optimization or Internet marketing, those who adapt to Google and others are more successful and get to save the big bucks too. They are willing to change, and they are all about taking chances on companies that promise them results. By using Seo tools, these companies stand much greater chances at getting noticed and getting new business.
Companies that adapt to Google and others’ constantly changing worlds and requirements also generally are ones that blog, and this gets them more indexed pages too, therefore leading to higher search results in most cases. In fact, companies that regularly blog have about 434 percent more pages that are indexed, which means searchable and therefore means more leads. Plus, companies that use SEO for organic click throughs are wise, because these click throughs have about 25 percent higher rates of conversion than pay per click through rates do for normal online advertising.
Using SEO to gain more credibility both online and in the smartphone world is wise too for companies, since by 2014 it is predicted that Internet usage on mobile devices like tablet computers and smartphones will be higher than Internet usage for desktops. How people look for things in today’s world has changed drastically, and companies that are smart respond to these changes quickly and without hesitation. These are the companies gaining the most traction online and seeing the most success online. They are the companies that invest in the future instead of relying on methods that perhaps are outdated or that need refreshing.