Improving your search engine ranking

Online marketing

If you want to improve your search engine ranking as part of your internet marketing plan, then it is of the utmost importance that you learn more about Google. It never hurts to start off with some trivia; did you know that Googles company headquarter lawns are mowed by rented goats that are brought in from a grazing company?

Google is one of the most popular search engines being used by internet users these days. So, if you want to use SEO marketing to get better search engine rankings, it is very important that you target your Seo to work with well with how Google searches work.

Some other important things to understand when you want to get better search engine ranking is that three fourths of internet search engine users never even scroll past the first page of search results. That means that getting your page to come up in that prime search engine real estate is of very high importance if you want to get more traffic and more income. One way to get more leads is to blog a lot; companies that blog have over 400 percent more indexed pages, which can result in a lot more leads. Also remember that about two thirds of mobile internet users rely on their smart phones and tablets to find a local business to make their purchase. By the year 2014, it is projected that mobile internet usage on smart phones and tablets will become more prevalent than using a desktop computer, so your sites should be very easy to navigate using these types of devices.

Talk to some online marketing firms about using SEO to improve your sites search engine rankings. By investing in a qualified team to work on getting better search engine rankings for you, you will help your business succeed and stand out from all the competitors who want to take a bit out of your market share.

The Importance of Search Engine Optimization


Online marketing is becoming more and more important to running a successful business and a company’s search engine rankings are a crucial component of successful online marketing: 57 percent of B2B marketers say that search engine optimization has the largest influence on their lead generation. Consumers are increasingly buying products online and to find what they are looking for they are increasingly turning to search engines such as google, yahoo, bing, etc. The vast majority of adult internet users report performing a search at least once everyday. The higher a company’s website appears in search engine ranks, such as google rankings for example, the more likely a customer is to click on the link to their website. Customer’s typically go to the first result they see that meets their criteria and are unlikely to search through pages and pages of search results. Therefore, a higher ranking in search engine results leads to more traffic on the site and subsequently translates into more sales. It also crucial that the website have a high organic ranking, as opposed to a sponsored ranking. Between 70 percent and 80 percent of Internet search engine users say that they pay no attention to sponsored results and instead always choose organic results. Therefore, search engine optimization can increase a company’s ranking through a variety of Seo tools, such as improving web content and appearance and utilizing keyword research.

Overall the more online marketing activities and search engine optimization a company engages in and the greater their Internet presence, the more likely they are to attract consumers. Nearly 9 out of 10 US Internet users aged 14 and over report browsing or researching products online. Approximately 40 percent of this group will follow up on social media, requesting more information prior to making a purchase. Furthermore, more and more people are utilizing mobile devices while out shopping to connect to the internet and obtain information about products and companies. Studies how that by 2014, mobile Internet usage, such as smartphones and tablet, will overtake desktop computer Internet usage. 65 percent percent of mobile Internet users rely on their smartphone or tablet to find a local business in order to make a purchase. So the bottom line? The more online marketing the better. Companies should work to develop a presence on social networks and blogs, and also utilize search engine optimization.

The Changing World of Search Engines

Search engine optimization

The word search and the word Google often are synonymous. After all, the first tweet Google ever made on Feb. 26, 2009, was binary code that translated to mean I am feeling lucky. This company takes search to a completely different level in everything it does, whether its founders are tweeting or whether its IT specialists are dissecting code and formulating complex algorithms. People across the globe search through the company’s ranking engine, so it makes sense why people would follow its word and everything it stands for.

It also means companies across the world must adapt and change their search functionalities to comply more with Google to keep their search engine rankings high or to elevate them to more appropriate levels. As companies sticking with outbound leads like cold calling, which are less effective and still cost about 61 percent more than inbound leads like search engine optimization or Internet marketing, those who adapt to Google and others are more successful and get to save the big bucks too. They are willing to change, and they are all about taking chances on companies that promise them results. By using Seo tools, these companies stand much greater chances at getting noticed and getting new business.

Companies that adapt to Google and others’ constantly changing worlds and requirements also generally are ones that blog, and this gets them more indexed pages too, therefore leading to higher search results in most cases. In fact, companies that regularly blog have about 434 percent more pages that are indexed, which means searchable and therefore means more leads. Plus, companies that use SEO for organic click throughs are wise, because these click throughs have about 25 percent higher rates of conversion than pay per click through rates do for normal online advertising.

Using SEO to gain more credibility both online and in the smartphone world is wise too for companies, since by 2014 it is predicted that Internet usage on mobile devices like tablet computers and smartphones will be higher than Internet usage for desktops. How people look for things in today’s world has changed drastically, and companies that are smart respond to these changes quickly and without hesitation. These are the companies gaining the most traction online and seeing the most success online. They are the companies that invest in the future instead of relying on methods that perhaps are outdated or that need refreshing.

Why Google Rankings Are Important To Understand

Google rankings

People, businesses and other entities market themselves online. The one thing each has in common is that Google rankings play a key role in driving marketing efforts. The search engine employs a number of algorithms to rank sites based on various factors; the reason is because there are so many websites advertising even more products and services. Internet marketing is in turn driven by the fact that there are over 100 billion searches conducted every month around the world. Where a site ranks on a list is important, because online marketing studies have found that 42 percent of search engine users click on the first result on the page. Online businesses, therefore, are concerned with where their page appears on a search results page. Nowadays, the concept of Google rankings dominates marketing departments in businesses in every industry.

Not too long ago, marketing was conducted via print ads in newspapers and magazines, television commercials, and billboards. The Internet and search engine optimization have come into play relatively recently and have advanced quickly. It was only in 1998 when the first Google “doodle” appeared. The drawing depicted the Burning Man festival and served to communicate that co founders Brian and Page were out of the office attending the event. Even the pioneers in the early days were allotted some time for fun! Nowadays, some businesses are not having fun because their search engine ranking changes when Google’s algorithms are modified to deter spammers. Sometimes this decreases Google rankings when a site doesn’t meet certain rules for keyword placement, for example.

Despite its broad range of influence in the modern world, the search engine company employs some old world methods. At Google’s company headquarters, the lawns are mowed by goats rented from a grazing company. This is good for saving money, but it also is better for the environment. A company looking for the best Google rankings probably does not think about this, but the organization does not want to inconvenience anyone. In fact, it offers guidelines to help legitimate businesses address how to make changes to their content, for example, after a change like the Penguin and Panda updates a few months ago. There are also numerous resources for SEO news, and tools for gauging the effectiveness of specific strategies such as link building. Knowing the best ways to increase Google rankings helps to keep a leg up on the competition and maintain a positive reputation for your business.

High Ranking SEO Blogs


Every single month, over 100 billion search queries are made in search engines around the world. Becoming a search result in search engines is the primary objective of most website owners, bloggers, and internet marketers. Creating high ranking SEO blogs is definitely a way to grab the attention of a large target audience. Internet marketing is heavily reliant on search engine optimization. Obtaining a high organic position in major search engines, like Google, can be achieved with high ranking SEO blogs.

The first tweet ever made by Google happened in February of 2009. The tweet was written in binary code, and the term was “I’m feeling lucky.” Today, social media has become an additional tool for website owners, bloggers, and internet marketers. Creating high ranking Seo blogs is achieved by outsourcing search engine optimization. It’s highly advised not to attempt web optimization alone because of all the competitors who hire marketing firms for SEO blogs. Independent contractors and companies that blog typically have more than 400 percent more indexed pages than those who don’t. SEO blogs are used to gain more leads.

One of the major reasons why obtaining a high position in search engines is a higher conversion rate. SEO blogs that obtain high organic positions in search engines like Google experience a 25 percent increase in conversion rates. Therefore, converting visitors into customers is best achieved with SEO blogs that are considered high ranking. PPC advertisements do not produce as high of a conversion rate as organic clicks produce.

Recent studies show an increase of mobile device users, which creates more opportunities for bloggers. In fact, mobile devices like smart phones and tablet PCs are often used to search for information. It’s important to make SEO blogs visible on a variety of platforms in order to take advantage of the exposure that mobile devices provide. Around 65 percent of mobile device users research local businesses and information about products and services before purchasing. SEO blogs are often used to gain the attention of these mobile device users for the sole purpose of making sales. Building high ranking SEO blogs is an excellent strategy for online marketing.

Google rankings increase website traffic

Google rankings

Google is one of the most popular search engines on the internet. It is so popular that it would not surprise me if all of the users in this country who perform at least one online search per day (92 percent of them, to be exact), use google. In fact, search engines are utilized the most by consumers to research a product or service. Fifty eight percent of them use this method, as opposed to only twenty four percent who go to company websites and the final eighteen percent who access social media to find what they are looking for. Also, now, people can research or buy products anywhere, at any time. Thanks to the convenience of mobile devices, forty eight percent of people who own one use it just for those purposes. The same applies to sixty eight percent of people who have smart phones and tablets.
In addition, all companies desire high google rankings. High google rankings mean that they are at the top of a google search. Also, high google rankings lead to increased traffic on their websites, which ultimately results in higher profits. How do companies earn high google rankings and therefore, attract more visitors to their websites? One way is through blogging. Blogging increases the amount of leads that a website has as a result of them having four hundred thirty four percent more viewed pages. The other way is through seo or search engine optimization. Seo blogs create higher google rankings. The higher companies google rankings are, the greater their website traffic will be.

How To Improve On Search Engine Rankings

Search engine ranking

Getting seen regularly on search engines is an important task for those that are looking to improve the presence of their business and help more people. If you have the right presence on search engine rankings you will have more customers that can find you from online searches. Look to grow your Google rankings if you are trying to improve on a very popular search engine.

Google has always done thinks differently to stand out, such as having their headquarters’ lawns mowed by goats that come from a grazing company. Inbound leads that you get on search engines are 61 percent less costly than outbound leads that come from sources such as cold calling. Get the right type of search engine optimization in place so that you can have the Seo marketing you need to find more customers.

Elements such as blogs are a great way to improve page optimization, as businesses that blog have over 430 percent more indexed pages which result in many more leads. 57 percent of organizations that market B2B report that search engine optimization is the largest factor that influences their lead generation. Search engine rankings are determined by Google’s PageRank algorithm, named after Larry Page, one of Google’s cofounders. To improve your ability to appear more highly in search engine rankings on sites like Google, invest in getting the type of search engine optimization that you need so that your business experiences success online and does not fall behind its competitors that currently have marketing in place.

Leave Your SEO Marketing To Professionals


Seo marketing has much more to do with search engine optimization and the resulting search engine rankings than it has to do with buying advertisement on Google. This is because a lot of those who use the search engines today don’t even bother to look at these paid advertisements whenever they’re searching for something online. At the same time, three quarters of those who use the search engines also don’t scroll past the first page of results, which makes your search engine ranking vital.

There are a lot of different things that you need to know in order to get your web site properly positioned within the search engines today. A lot of this is dependent upon a variety of SEO tools that need to be used. While you can learn a lot about SEO marketing from reading the Seo news that makes its way into the multitude of SEO blogs that are online today, it can be difficult to know just who to trust whenever you receive conflicting information. Therefore, the smart thing to do is to leave your SEO marketing work to the professionals.