If you want to get the traffic that your business needs to stand out amongst the competition, and bring in the customers from your target demographic that you are looking for, then it is important that you or your web site promotion team understand how to use SEO tools, SEO reporting, and SEO marketing as part of your internet marketing plan so that you can get fantastic Google rankings from Google’s “PageRank” algorithm process (named after co founder of Google, Larry Page). Over 100 BILLION global searches are conducted on the internet every single month, and about 75 percent of internet search engine users never even scroll past the first page of search results, so having great search engine rankings should be high on your online marketing priority list. One important thing to know is that organic click through generates about 25 percent higher conversion rates than equivalent PPC (pay per click) click through. Another important point to understand is that almost half of all mobile device users say that they seek out promotions, or look up product reviews, using their devices.
What this all means to you is that having great search engine optimization that gets you the Google rankings that you are looking for is key to having a strong internet marketing plan. Also, if you want to have the most success with the growing number of mobile device users, making sure that your site is optimized for mobile users is very important. Talk to your a search engine optimization firm in your area today, and learn how they can help you get great Google rankings, and about how they can recommend that you revamp your site so that it caters to mobile browser users.