Archive for January, 2013
Making sure a website is optimized for SEO can make all the difference in how it lands in the Google rankings. In the case of Google, their formulas for search engine rankings are continuously changing and evolving. These days, the search engine giant is emphasizing high quality search engine optimization, as well as high quality content, over other methods used in the past.
Effective Internet marketing requires that businesses score highly in the Google rankings. Many people, when they search for items online, never look beyond the first page of the search results that are returned. This is why it is so important for businesses to focus on high quality SEO marketing in order to see their growth climb in ways they desire.
Blogs are a great way for a business to reach more customers. In many cases, businesses that blog are likely to have a great deal more indexed pages than companies that do not blog. This typically results in more leads which, in turn, brings in more sales.
A blog is just one aspect of a well made website. The website of a business also needs to have high quality content in order to rank highly in the Google rankings. Gone are the days when keyword stuffing was the way to get a website to rise to the top of the Google rankings
Videos that focus both on online marketing for a business and being friendly to search engines are an important attribute that many businesses are embracing. Putting videos on the website of a business allows visitors to put a face to the names behind a business while they learn more about the business in the process. Videos that are properly tagged with the relevant keywords help a business’s website rise in the Google rankings as well as bring new visitors.
If you are a business and you want to market online, then search engine rankings are very important. Google mows the lawns of its headquarters with goats that it rents from a company that offers grazing livestock. If there has ever been one company that has had a very forward thinking way of solving problems, it has been Google and all that it has done with Google rankings. These search engine rankings help to ensure that companies that are relevant are going to be seen by those who perform in an internet search, and with between 70 percent and 80 percent of internet search engine users now only looking toward organic results instead of sponsored ads and links, that means search engine rankings matter more than advertising on search engines.
To increase your search engine rankings you will have a few options, but none will be as powerful as SEO marketing, which can incorporate important information about your business into metadata, link networks, page information, and other sources so that search engines will point users toward your page. Although the effects are not immediate, and instead built over time, it is important that you get the ball rolling as soon as possible if you really want to see what SEO can do for your company. Google has between 65 percent and 70 percent of the market share of internet searches. That means that your search engine rankings through Google are going to be extremely important, and that the trends indicate that you will want to continue to focus on Google to get the best results with your internet marketing.
You can also use search engine rankings to reach some of the growing number of mobile device users that are online as well. Of these users, nearly half will look up product reviews and promotions with that device. If your rankings are properly managed and promoted, you can increase your online marketing potential and reach those customers when they are searching for a product or service that you have to offer. Google respects genuine content, and in fact, named its PageRank algorithm for Larry Page, who co founded the company. Results matter, potential matters, and relevancy is extremely important when it comes to your search engine rankings online. Work with the right SEO company and consultants, and you can get the most out of your ranking, and the sales that it can help to drive.
The validity of a search engine ranking comes from this simple fact: 75 percent of people searching online through Google and other search engine sites will stick to the first page of results and never even touch the second or consecutive pages. That leaves 25 percent of the online population who will even consider clicking on the 2 button, which even at 25 percent is a lot of people since about 92 percent of U.S. adults who spend time online will use a search site at least once daily. Even more considerable is the statistic that more than 100 billion searches are made monthly throughout the globe.
Search engine rankings, then, are extremely vital for any business to thrive online. Because of this fact, companies have turned in droves to online marketing, and more specifically search engine optimization, a term more commonly known as SEO. Through this tool, companies can all but solidify their positioning on at least the first page and at most the very first response to predetermined keywords. Through having more indexed pages, they have a far greater capacity for getting noticed on these search sites. Research estimates that companies who for instance blog end up having about 434 percent more indexed pages, which keeps them more relevant and more within the sights of these search sites.
SEO providers have the enviable task of optimizing these companies’ web pages and more specifically their individual search engine ranking through SEO, which is pretty basic in its overall explanation but very complicated in its initiation. Because SEO is very complicated and because SEO is always changing in its needs based on search engines’ algorithms and requirements, only certified providers with tremendous experience and the ability to enhance any company’s search engine ranking must handle it. The task is a considerable one to take on for any one company with another focus, leaving the experts to handle its search engine ranking position.
Through SEO, companies too can ensure anyone using a smartphone will have the same kind of access. Through similar marketing solutions that improve the optimization of sites through mobile devices, companies using SEO can blanket their coverage and ensure anyone looking for what they offer will find them. Mobile Internet usage is anticipated to explode by 2014 and take over online usage through desktop applications. Top SEO providers are preparing for this change and this chance to increase each client’s search engine ranking.