People, businesses and other entities market themselves online. The one thing each has in common is that Google rankings play a key role in driving marketing efforts. The search engine employs a number of algorithms to rank sites based on various factors; the reason is because there are so many websites advertising even more products and services. Internet marketing is in turn driven by the fact that there are over 100 billion searches conducted every month around the world. Where a site ranks on a list is important, because online marketing studies have found that 42 percent of search engine users click on the first result on the page. Online businesses, therefore, are concerned with where their page appears on a search results page. Nowadays, the concept of Google rankings dominates marketing departments in businesses in every industry.
Not too long ago, marketing was conducted via print ads in newspapers and magazines, television commercials, and billboards. The Internet and search engine optimization have come into play relatively recently and have advanced quickly. It was only in 1998 when the first Google “doodle” appeared. The drawing depicted the Burning Man festival and served to communicate that co founders Brian and Page were out of the office attending the event. Even the pioneers in the early days were allotted some time for fun! Nowadays, some businesses are not having fun because their search engine ranking changes when Google’s algorithms are modified to deter spammers. Sometimes this decreases Google rankings when a site doesn’t meet certain rules for keyword placement, for example.
Despite its broad range of influence in the modern world, the search engine company employs some old world methods. At Google’s company headquarters, the lawns are mowed by goats rented from a grazing company. This is good for saving money, but it also is better for the environment. A company looking for the best Google rankings probably does not think about this, but the organization does not want to inconvenience anyone. In fact, it offers guidelines to help legitimate businesses address how to make changes to their content, for example, after a change like the Penguin and Panda updates a few months ago. There are also numerous resources for SEO news, and tools for gauging the effectiveness of specific strategies such as link building. Knowing the best ways to increase Google rankings helps to keep a leg up on the competition and maintain a positive reputation for your business.
