Archive for December 5, 2012
The word search and the word Google often are synonymous. After all, the first tweet Google ever made on Feb. 26, 2009, was binary code that translated to mean I am feeling lucky. This company takes search to a completely different level in everything it does, whether its founders are tweeting or whether its IT specialists are dissecting code and formulating complex algorithms. People across the globe search through the company’s ranking engine, so it makes sense why people would follow its word and everything it stands for.
It also means companies across the world must adapt and change their search functionalities to comply more with Google to keep their search engine rankings high or to elevate them to more appropriate levels. As companies sticking with outbound leads like cold calling, which are less effective and still cost about 61 percent more than inbound leads like search engine optimization or Internet marketing, those who adapt to Google and others are more successful and get to save the big bucks too. They are willing to change, and they are all about taking chances on companies that promise them results. By using Seo tools, these companies stand much greater chances at getting noticed and getting new business.
Companies that adapt to Google and others’ constantly changing worlds and requirements also generally are ones that blog, and this gets them more indexed pages too, therefore leading to higher search results in most cases. In fact, companies that regularly blog have about 434 percent more pages that are indexed, which means searchable and therefore means more leads. Plus, companies that use SEO for organic click throughs are wise, because these click throughs have about 25 percent higher rates of conversion than pay per click through rates do for normal online advertising.
Using SEO to gain more credibility both online and in the smartphone world is wise too for companies, since by 2014 it is predicted that Internet usage on mobile devices like tablet computers and smartphones will be higher than Internet usage for desktops. How people look for things in today’s world has changed drastically, and companies that are smart respond to these changes quickly and without hesitation. These are the companies gaining the most traction online and seeing the most success online. They are the companies that invest in the future instead of relying on methods that perhaps are outdated or that need refreshing.
People, businesses and other entities market themselves online. The one thing each has in common is that Google rankings play a key role in driving marketing efforts. The search engine employs a number of algorithms to rank sites based on various factors; the reason is because there are so many websites advertising even more products and services. Internet marketing is in turn driven by the fact that there are over 100 billion searches conducted every month around the world. Where a site ranks on a list is important, because online marketing studies have found that 42 percent of search engine users click on the first result on the page. Online businesses, therefore, are concerned with where their page appears on a search results page. Nowadays, the concept of Google rankings dominates marketing departments in businesses in every industry.
Not too long ago, marketing was conducted via print ads in newspapers and magazines, television commercials, and billboards. The Internet and search engine optimization have come into play relatively recently and have advanced quickly. It was only in 1998 when the first Google “doodle” appeared. The drawing depicted the Burning Man festival and served to communicate that co founders Brian and Page were out of the office attending the event. Even the pioneers in the early days were allotted some time for fun! Nowadays, some businesses are not having fun because their search engine ranking changes when Google’s algorithms are modified to deter spammers. Sometimes this decreases Google rankings when a site doesn’t meet certain rules for keyword placement, for example.
Despite its broad range of influence in the modern world, the search engine company employs some old world methods. At Google’s company headquarters, the lawns are mowed by goats rented from a grazing company. This is good for saving money, but it also is better for the environment. A company looking for the best Google rankings probably does not think about this, but the organization does not want to inconvenience anyone. In fact, it offers guidelines to help legitimate businesses address how to make changes to their content, for example, after a change like the Penguin and Panda updates a few months ago. There are also numerous resources for SEO news, and tools for gauging the effectiveness of specific strategies such as link building. Knowing the best ways to increase Google rankings helps to keep a leg up on the competition and maintain a positive reputation for your business.