The word search and the word Google often are synonymous. After all, the first tweet Google ever made on Feb. 26, 2009, was binary code that translated to mean I am feeling lucky. This company takes search to a completely different level in everything it does, whether its founders are tweeting or whether its IT specialists are dissecting code and formulating complex algorithms. People across the globe search through the company’s ranking engine, so it makes sense why people would follow its word and everything it stands for.
It also means companies across the world must adapt and change their search functionalities to comply more with Google to keep their search engine rankings high or to elevate them to more appropriate levels. As companies sticking with outbound leads like cold calling, which are less effective and still cost about 61 percent more than inbound leads like search engine optimization or Internet marketing, those who adapt to Google and others are more successful and get to save the big bucks too. They are willing to change, and they are all about taking chances on companies that promise them results. By using Seo tools, these companies stand much greater chances at getting noticed and getting new business.
Companies that adapt to Google and others’ constantly changing worlds and requirements also generally are ones that blog, and this gets them more indexed pages too, therefore leading to higher search results in most cases. In fact, companies that regularly blog have about 434 percent more pages that are indexed, which means searchable and therefore means more leads. Plus, companies that use SEO for organic click throughs are wise, because these click throughs have about 25 percent higher rates of conversion than pay per click through rates do for normal online advertising.
Using SEO to gain more credibility both online and in the smartphone world is wise too for companies, since by 2014 it is predicted that Internet usage on mobile devices like tablet computers and smartphones will be higher than Internet usage for desktops. How people look for things in today’s world has changed drastically, and companies that are smart respond to these changes quickly and without hesitation. These are the companies gaining the most traction online and seeing the most success online. They are the companies that invest in the future instead of relying on methods that perhaps are outdated or that need refreshing.
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