Matt Cutts Speaks About Upcoming 2016 Google Penguin

Recently, Search Engine Round table released an overview of the recent Matt Cutts interview with TWIG on YouTube.  It is a very long video, but we watched the entire thing. Why? Because SEO Resellers around the world are wondering what the latest Penguin update will mean. Their has not been an update since 2014 – and that was fairly soft for SEOs. In 2013, there was a massive update that had broad impact for search engine optimization as Google made major changes in the ranking algo. So people naturally want to know what is coming early in 2016.

Well, to save you 2 hours of video time, we will summarize. Matt Cutts has been on vacation and doesn’t say much of anything in this video. He gives the Google party line (again) and shows off his new beard. About the only interesting part was when they asked Matt if people come to his house – a question he declined to answer. And we understand. I’m sure there are many people in the SEO community who are not happy with Matt Cutts – the lead member of the Web Spam team for many years at Google.

So we will continue to wait for Google to release Penguin to know the full impact of the update. They have stated that they want to roll many of the Penguin anti-spam mechanisms into the core algo – which makes sense. Will this mean a big dip for people, or just a harder time for small businesses to rank moving forward? We don’t really know at this point.

A Look at the Importance of Internet Marketing

Search

There are many interesting and informative facts that you may need to know when putting together an Internet marketing plan. First of all, why do you need such a plan? Most business owners today are turning to the Internet for additional sources of business. This is usually done through creating a website. However, just creating a website and putting it on the web will not create a successful online sales site. You will need to embrace search engine optimization as part of your total Internet marketing plan.

SEO efforts will help your website gain higher search engine rankings so that potential customers can find your site. One of the main search engines is Google, which has some interesting history. During the tim Continue reading “A Look at the Importance of Internet Marketing”

Top Reasons You Should Be Investing in Search Engine Optimization

Search engine optimization

Did you know that a rather astounding 92 percent of adults who spend any time during their day online in the United States perform at least one search per day? Not only is this number increasing every day, the ways in which people are making these searches has been changing quite a lot as well. More and more people are accessing the internet and preforming searches using mobile devices. If you run a website, it is important to make sure that your site looks great and ranks high in all of these kinds of searches. Here are a few reasons that you should look into investing in search engine optimization to raise your search engine rankings and responsive web design to make sure that your Continue reading “Top Reasons You Should Be Investing in Search Engine Optimization”

Imperative Search Engine Ranking Information for Your Business!

Search

Did you know that web users throughout the world conduct more than 100 billion internet searches per month? While it is impossible for most people to comprehend a number that enormous, successful and forward thinking businesses view that number as 100 billion opportunities. Chances are that many of their competitors are thinking the same thinking. This means that companies have to do everything that they can to rise above the competition and to ensure their own long term survivals; and the best way to do that is through search SEO marketing.

SEO marketing firms work with their clients to develop the most appropriate search engine optimization plans for their specific needs. SEO plans include different combinations of SEO tools and strategies, which often include SEO reporting, SEO news, SEO blogs, and a variety of ot Continue reading “Imperative Search Engine Ranking Information for Your Business!”

Getting great Google rankings

Seo news

If you want to get the traffic that your business needs to stand out amongst the competition, and bring in the customers from your target demographic that you are looking for, then it is important that you or your web site promotion team understand how to use SEO tools, SEO reporting, and SEO marketing as part of your internet marketing plan so that you can get fantastic Google rankings from Google’s “PageRank” algorithm process (named after co founder of Google, Larry Page). Over 100 BILLION global searches are conducted on the internet every single month, and about 75 percent of internet search engine users never even scroll past the first page of search results, so having great search engine rankings should be high on your online marketing priority list. One important thing to know is that organic click through generates about 25 percent higher conversion rates than equivalent PPC (pay per click) click through. Another important point to understand is that almost half of all mobile device users say that they seek out promotions, or look up product reviews, using their devices.

What this all means to you is that having great search engine optimization that gets you the Google rankings that you are looking for is key to having a strong internet marketing plan. Also, if you want to have the most success with the growing number of mobile device users, making sure that your site is optimized for mobile users is very important. Talk to your a search engine optimization firm in your area today, and learn how they can help you get great Google rankings, and about how they can recommend that you revamp your site so that it caters to mobile browser users.

High Ranking SEO Blogs

Google

Every single month, over 100 billion search queries are made in search engines around the world. Becoming a search result in search engines is the primary objective of most website owners, bloggers, and internet marketers. Creating high ranking SEO blogs is definitely a way to grab the attention of a large target audience. Internet marketing is heavily reliant on search engine optimization. Obtaining a high organic position in major search engines, like Google, can be achieved with high ranking SEO blogs.

The first tweet ever made by Google happened in February of 2009. The tweet was written in binary code, and the term was “I’m feeling lucky.” Today, social media has become an additional tool for website owners, bloggers, and internet marketers. Creating high ranking Seo blogs is achieved by outsourcing search engine optimization. It’s highly advised not to attempt web optimization alone because of all the competitors who hire marketing firms for SEO blogs. Independent contractors and companies that blog typically have more than 400 percent more indexed pages than those who don’t. SEO blogs are used to gain more leads.

One of the major reasons why obtaining a high position in search engines is a higher conversion rate. SEO blogs that obtain high organic positions in search engines like Google experience a 25 percent increase in conversion rates. Therefore, converting visitors into customers is best achieved with SEO blogs that are considered high ranking. PPC advertisements do not produce as high of a conversion rate as organic clicks produce.

Recent studies show an increase of mobile device users, which creates more opportunities for bloggers. In fact, mobile devices like smart phones and tablet PCs are often used to search for information. It’s important to make SEO blogs visible on a variety of platforms in order to take advantage of the exposure that mobile devices provide. Around 65 percent of mobile device users research local businesses and information about products and services before purchasing. SEO blogs are often used to gain the attention of these mobile device users for the sole purpose of making sales. Building high ranking SEO blogs is an excellent strategy for online marketing.