Recently, Search Engine Round table released an overview of the recent Matt Cutts interview with TWIG on YouTube. It is a very long video, but we watched the entire thing. Why? Because SEO Resellers around the world are wondering what the latest Penguin update will mean. Their has not been an update since 2014 – and that was fairly soft for SEOs. In 2013, there was a massive update that had broad impact for search engine optimization as Google made major changes in the ranking algo. So people naturally want to know what is coming early in 2016.
Well, to save you 2 hours of video time, we will summarize. Matt Cutts has been on vacation and doesn’t say much of anything in this video. He gives the Google party line (again) and shows off his new beard. About the only interesting part was when they asked Matt if people come to his house – a question he declined to answer. And we understand. I’m sure there are many people in the SEO community who are not happy with Matt Cutts – the lead member of the Web Spam team for many years at Google.
So we will continue to wait for Google to release Penguin to know the full impact of the update. They have stated that they want to roll many of the Penguin anti-spam mechanisms into the core algo – which makes sense. Will this mean a big dip for people, or just a harder time for small businesses to rank moving forward? We don’t really know at this point.
There’s never been a better time to be online. Whether you’re running business or browsing the web for fun, the Internet (and search engines in particular) has provided endless avenues to both discovery and the act of being discovered. Part of this has to do with the proliferation of social media and how we’re now more connected to each other, but an even bigger part relies on Google. In keeping with that, here are four facts you probably didn’t know about the king of all search engines.
Google began humbly in a California garage.
In the late 1990s, Google founders Sergey Brin and Larry Page were using Lego blocks to create storage compartments for the 10 4-gigabyte hard drives they needed for their operation. They kept all this gear in a friend’s garage, still perfecting the PageRank algorithm system t
If you want to get the traffic that your business needs to stand out amongst the competition, and bring in the customers from your target demographic that you are looking for, then it is important that you or your web site promotion team understand how to use SEO tools, SEO reporting, and SEO marketing as part of your internet marketing plan so that you can get fantastic Google rankings from Google’s “PageRank” algorithm process (named after co founder of Google, Larry Page). Over 100 BILLION global searches are conducted on the internet every single month, and about 75 percent of internet search engine users never even scroll past the first page of search results, so having great search engine rankings should be high on your online marketing priority list. One important thing to know is that organic click through generates about 25 percent higher conversion rates than equivalent PPC (pay per click) click through. Another important point to understand is that almost half of all mobile device users say that they seek out promotions, or look up product reviews, using their devices.
What this all means to you is that having great search engine optimization that gets you the Google rankings that you are looking for is key to having a strong internet marketing plan. Also, if you want to have the most success with the growing number of mobile device users, making sure that your site is optimized for mobile users is very important. Talk to your a search engine optimization firm in your area today, and learn how they can help you get great Google rankings, and about how they can recommend that you revamp your site so that it caters to mobile browser users.
Making sure a website is optimized for SEO can make all the difference in how it lands in the Google rankings. In the case of Google, their formulas for search engine rankings are continuously changing and evolving. These days, the search engine giant is emphasizing high quality search engine optimization, as well as high quality content, over other methods used in the past.
Effective Internet marketing requires that businesses score highly in the Google rankings. Many people, when they search for items online, never look beyond the first page of the search results that are returned. This is why it is so important for businesses to focus on high quality SEO marketing in order to see their growth climb in ways they desire.
Blogs are a great way for a business to reach more customers. In many cases, businesses that blog are likely to have a great deal more indexed pages than companies that do not blog. This typically results in more leads which, in turn, brings in more sales.
A blog is just one aspect of a well made website. The website of a business also needs to have high quality content in order to rank highly in the Google rankings. Gone are the days when keyword stuffing was the way to get a website to rise to the top of the Google rankings
Videos that focus both on online marketing for a business and being friendly to search engines are an important attribute that many businesses are embracing. Putting videos on the website of a business allows visitors to put a face to the names behind a business while they learn more about the business in the process. Videos that are properly tagged with the relevant keywords help a business’s website rise in the Google rankings as well as bring new visitors.
Online marketing is becoming more and more important to running a successful business and a company’s search engine rankings are a crucial component of successful online marketing: 57 percent of B2B marketers say that search engine optimization has the largest influence on their lead generation. Consumers are increasingly buying products online and to find what they are looking for they are increasingly turning to search engines such as google, yahoo, bing, etc. The vast majority of adult internet users report performing a search at least once everyday. The higher a company’s website appears in search engine ranks, such as google rankings for example, the more likely a customer is to click on the link to their website. Customer’s typically go to the first result they see that meets their criteria and are unlikely to search through pages and pages of search results. Therefore, a higher ranking in search engine results leads to more traffic on the site and subsequently translates into more sales. It also crucial that the website have a high organic ranking, as opposed to a sponsored ranking. Between 70 percent and 80 percent of Internet search engine users say that they pay no attention to sponsored results and instead always choose organic results. Therefore, search engine optimization can increase a company’s ranking through a variety of Seo tools, such as improving web content and appearance and utilizing keyword research.
Overall the more online marketing activities and search engine optimization a company engages in and the greater their Internet presence, the more likely they are to attract consumers. Nearly 9 out of 10 US Internet users aged 14 and over report browsing or researching products online. Approximately 40 percent of this group will follow up on social media, requesting more information prior to making a purchase. Furthermore, more and more people are utilizing mobile devices while out shopping to connect to the internet and obtain information about products and companies. Studies how that by 2014, mobile Internet usage, such as smartphones and tablet, will overtake desktop computer Internet usage. 65 percent percent of mobile Internet users rely on their smartphone or tablet to find a local business in order to make a purchase. So the bottom line? The more online marketing the better. Companies should work to develop a presence on social networks and blogs, and also utilize search engine optimization.
People, businesses and other entities market themselves online. The one thing each has in common is that Google rankings play a key role in driving marketing efforts. The search engine employs a number of algorithms to rank sites based on various factors; the reason is because there are so many websites advertising even more products and services. Internet marketing is in turn driven by the fact that there are over 100 billion searches conducted every month around the world. Where a site ranks on a list is important, because online marketing studies have found that 42 percent of search engine users click on the first result on the page. Online businesses, therefore, are concerned with where their page appears on a search results page. Nowadays, the concept of Google rankings dominates marketing departments in businesses in every industry.
Not too long ago, marketing was conducted via print ads in newspapers and magazines, television commercials, and billboards. The Internet and search engine optimization have come into play relatively recently and have advanced quickly. It was only in 1998 when the first Google “doodle” appeared. The drawing depicted the Burning Man festival and served to communicate that co founders Brian and Page were out of the office attending the event. Even the pioneers in the early days were allotted some time for fun! Nowadays, some businesses are not having fun because their search engine ranking changes when Google’s algorithms are modified to deter spammers. Sometimes this decreases Google rankings when a site doesn’t meet certain rules for keyword placement, for example.
Despite its broad range of influence in the modern world, the search engine company employs some old world methods. At Google’s company headquarters, the lawns are mowed by goats rented from a grazing company. This is good for saving money, but it also is better for the environment. A company looking for the best Google rankings probably does not think about this, but the organization does not want to inconvenience anyone. In fact, it offers guidelines to help legitimate businesses address how to make changes to their content, for example, after a change like the Penguin and Panda updates a few months ago. There are also numerous resources for SEO news, and tools for gauging the effectiveness of specific strategies such as link building. Knowing the best ways to increase Google rankings helps to keep a leg up on the competition and maintain a positive reputation for your business.
Getting seen regularly on search engines is an important task for those that are looking to improve the presence of their business and help more people. If you have the right presence on search engine rankings you will have more customers that can find you from online searches. Look to grow your Google rankings if you are trying to improve on a very popular search engine.
Google has always done thinks differently to stand out, such as having their headquarters’ lawns mowed by goats that come from a grazing company. Inbound leads that you get on search engines are 61 percent less costly than outbound leads that come from sources such as cold calling. Get the right type of search engine optimization in place so that you can have the Seo marketing you need to find more customers.
Elements such as blogs are a great way to improve page optimization, as businesses that blog have over 430 percent more indexed pages which result in many more leads. 57 percent of organizations that market B2B report that search engine optimization is the largest factor that influences their lead generation. Search engine rankings are determined by Google’s PageRank algorithm, named after Larry Page, one of Google’s cofounders. To improve your ability to appear more highly in search engine rankings on sites like Google, invest in getting the type of search engine optimization that you need so that your business experiences success online and does not fall behind its competitors that currently have marketing in place.
Seo marketing has much more to do with search engine optimization and the resulting search engine rankings than it has to do with buying advertisement on Google. This is because a lot of those who use the search engines today don’t even bother to look at these paid advertisements whenever they’re searching for something online. At the same time, three quarters of those who use the search engines also don’t scroll past the first page of results, which makes your search engine ranking vital.
There are a lot of different things that you need to know in order to get your web site properly positioned within the search engines today. A lot of this is dependent upon a variety of SEO tools that need to be used. While you can learn a lot about SEO marketing from reading the Seo news that makes its way into the multitude of SEO blogs that are online today, it can be difficult to know just who to trust whenever you receive conflicting information. Therefore, the smart thing to do is to leave your SEO marketing work to the professionals.