Matt Cutts Speaks About Upcoming 2016 Google Penguin

Recently, Search Engine Round table released an overview of the recent Matt Cutts interview with TWIG on YouTube.  It is a very long video, but we watched the entire thing. Why? Because SEO Resellers around the world are wondering what the latest Penguin update will mean. Their has not been an update since 2014 – and that was fairly soft for SEOs. In 2013, there was a massive update that had broad impact for search engine optimization as Google made major changes in the ranking algo. So people naturally want to know what is coming early in 2016.

Well, to save you 2 hours of video time, we will summarize. Matt Cutts has been on vacation and doesn’t say much of anything in this video. He gives the Google party line (again) and shows off his new beard. About the only interesting part was when they asked Matt if people come to his house – a question he declined to answer. And we understand. I’m sure there are many people in the SEO community who are not happy with Matt Cutts – the lead member of the Web Spam team for many years at Google.

So we will continue to wait for Google to release Penguin to know the full impact of the update. They have stated that they want to roll many of the Penguin anti-spam mechanisms into the core algo – which makes sense. Will this mean a big dip for people, or just a harder time for small businesses to rank moving forward? We don’t really know at this point.

Thinking About Investing in SEO? Here are a Few Facts You Need to Know

Seo marketing

It can be incredibly hard to get people to notice your website these days. Long gone are the days when all of the information that was contained on the internet could be neatly encapsulated into a book for easier access. Most websites could not even manage that these days, and that is not even including some of the more gargantuan ones out there. There are days worth of content on most sites and there are too many sites to even count these days. One of the ways that you can make sure that your website does not just end up being a raindrop in the ocean of the internet is to keep up with all the latest SEO news while you look into investing in raising your search engine rankings.

Investing in the services of an SEO marketi Continue reading “Thinking About Investing in SEO? Here are a Few Facts You Need to Know”

Follow Current Trends to Get Your Website More Traffic

Search engine rankings

Did you know that the first tweet from Google was in binary code? Google attracts many people with its fun and engaging content, and by doing so they have become the leader in search engine usage. SEO, or search engine optimization, is a marketing strategy that is important in determining how relevant a website is on search engines, such as Google. By employing different methods of SEO, such as Seo blogs or mobile SEO, a website can see a significant increase in the amount of traffic it receives. This is especiall Continue reading “Follow Current Trends to Get Your Website More Traffic”

Google rankings increase website traffic

Google rankings

Google is one of the most popular search engines on the internet. It is so popular that it would not surprise me if all of the users in this country who perform at least one online search per day (92 percent of them, to be exact), use google. In fact, search engines are utilized the most by consumers to research a product or service. Fifty eight percent of them use this method, as opposed to only twenty four percent who go to company websites and the final eighteen percent who access social media to find what they are looking for. Also, now, people can research or buy products anywhere, at any time. Thanks to the convenience of mobile devices, forty eight percent of people who own one use it just for those purposes. The same applies to sixty eight percent of people who have smart phones and tablets.
In addition, all companies desire high google rankings. High google rankings mean that they are at the top of a google search. Also, high google rankings lead to increased traffic on their websites, which ultimately results in higher profits. How do companies earn high google rankings and therefore, attract more visitors to their websites? One way is through blogging. Blogging increases the amount of leads that a website has as a result of them having four hundred thirty four percent more viewed pages. The other way is through seo or search engine optimization. Seo blogs create higher google rankings. The higher companies google rankings are, the greater their website traffic will be.

How To Improve On Search Engine Rankings

Search engine ranking

Getting seen regularly on search engines is an important task for those that are looking to improve the presence of their business and help more people. If you have the right presence on search engine rankings you will have more customers that can find you from online searches. Look to grow your Google rankings if you are trying to improve on a very popular search engine.

Google has always done thinks differently to stand out, such as having their headquarters’ lawns mowed by goats that come from a grazing company. Inbound leads that you get on search engines are 61 percent less costly than outbound leads that come from sources such as cold calling. Get the right type of search engine optimization in place so that you can have the Seo marketing you need to find more customers.

Elements such as blogs are a great way to improve page optimization, as businesses that blog have over 430 percent more indexed pages which result in many more leads. 57 percent of organizations that market B2B report that search engine optimization is the largest factor that influences their lead generation. Search engine rankings are determined by Google’s PageRank algorithm, named after Larry Page, one of Google’s cofounders. To improve your ability to appear more highly in search engine rankings on sites like Google, invest in getting the type of search engine optimization that you need so that your business experiences success online and does not fall behind its competitors that currently have marketing in place.