Let’s talk about Google. After all, Google is a pretty neat organization, heck, even their headquarters’ lawns are mowed by goats, which they rent from a grazing company. But the span of their value goes far beyond their interesting landscaping methods. Google has a tremendous influence on the Internet, and all industries who rely on the internet for sales productivity and success. This is largely due to Google being the juggernaut of search engines, receiving between 65 to 70 percent of the internet search engine market share. But their influence goes far beyond just being the most used search engine, there’s a reason as to why they are #1.
65 percent of mobile Internet users rely on their smartphone or tablet to find a local business in order to make a purchase. Of this 65 percent, almost 90 percent of them used
There’s never been a better time to be online. Whether you’re running business or browsing the web for fun, the Internet (and search engines in particular) has provided endless avenues to both discovery and the act of being discovered. Part of this has to do with the proliferation of social media and how we’re now more connected to each other, but an even bigger part relies on Google. In keeping with that, here are four facts you probably didn’t know about the king of all search engines.
Google began humbly in a California garage.
In the late 1990s, Google founders Sergey Brin and Larry Page were using Lego blocks to create storage compartments for the 10 4-gigabyte hard drives they needed for their operation. They kept all this gear in a friend’s garage, still perfecting the PageRank algorithm system t
Making sure a website is optimized for SEO can make all the difference in how it lands in the Google rankings. In the case of Google, their formulas for search engine rankings are continuously changing and evolving. These days, the search engine giant is emphasizing high quality search engine optimization, as well as high quality content, over other methods used in the past.
Effective Internet marketing requires that businesses score highly in the Google rankings. Many people, when they search for items online, never look beyond the first page of the search results that are returned. This is why it is so important for businesses to focus on high quality SEO marketing in order to see their growth climb in ways they desire.
Blogs are a great way for a business to reach more customers. In many cases, businesses that blog are likely to have a great deal more indexed pages than companies that do not blog. This typically results in more leads which, in turn, brings in more sales.
A blog is just one aspect of a well made website. The website of a business also needs to have high quality content in order to rank highly in the Google rankings. Gone are the days when keyword stuffing was the way to get a website to rise to the top of the Google rankings
Videos that focus both on online marketing for a business and being friendly to search engines are an important attribute that many businesses are embracing. Putting videos on the website of a business allows visitors to put a face to the names behind a business while they learn more about the business in the process. Videos that are properly tagged with the relevant keywords help a business’s website rise in the Google rankings as well as bring new visitors.